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| DY Jewels is committed to protecting your privacy. We promise to keep all the
personally identifiable information that you share with us confidential. We only collect personal information from customers in order to process
billing, fulfill orders, and provide a personal and customized shopping experience. Only non-personal, summary, or aggregate customer data
is shared with DY Jewels partners and other third parties. Please review our privacy policy for more detail.

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DY Jewels will occasionally update its privacy statement to reflect company and
customer feedback. When DY Jewels posts changes to this statement, you will see the word "updated" next to the Privacy link on the
DY Jewels home page. If there are material changes to this statement or how DY Jewels will use your personal information, DY Jewels will prominently
post such changes prior to implementing the change. DY Jewels encourages you to periodically review this page to be informed of how we are
protecting your information.

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DY Jewels may request personal information, including your name, shipping address, telephone number, e-mail
address, billing address, credit card number, and expiration date. DY Jewels collects that information in order to: |
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Process an order; |
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Verify your identity for payment authorization; |
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Contact you regarding your order status; |
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Ship your order to you; |
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Enter you in a sweepstakes (if you request); |
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Allow you to apply for financing; |
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Send you news from DY Jewels (if you request); |
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Generate anonymous statistics; and |
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Provide you with an excellent shopping experience. |
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| Once DY Jewels gathers your name and address, this information will then be transferred to your credit card
company, if applicable, for confirmation to complete your purchase. Your shipping information may also be supplied to a third-party fulfillment
center, but your name and address will not be used for any other purpose than delivery of your order. Your name and address will not be sold
to mailing-list firms. Although DY Jewels may occasionally share statistics about our customers with important business partners, we do not
disclose any identifying information about individual customers.

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| DY Jewels gives you access to third party partners to provide you with certain services that
are detailed below. DY Jewels will provide that third party with your transaction information and then that third party will collect additional
information that it needs to provide you with the requested service. DY Jewels encourages you to review the privacy statements of Web sites
you choose to link to from DY Jewels so that you can understand how those Web sites collect, use, and share your information. DY Jewels is
not responsible for the privacy statements or content on Web sites outside of our Web site.
Participation In Contests and Sweepstakes
If you choose to participate in a DY Jewels promotion (contest or sweepstakes), DY Jewels will share your personal information with those
organizations running the applicable promotion in order to ensure your ability to redeem that promotion with the third-party partner managing
that promotion.
Tracking of Advertising Links
DY Jewels works with various companies to serve its ads on the Internet. These third-party advertising company employs cookie technology to
measure the effectiveness of our ads. To do so, this company may use information about your visits to the DY Jewels Web site and other Web
sites. Unless otherwise notified, these companies do not use names, addresses, e-mail addresses, or telephone numbers and does not link any
online actions or cookies to an identifiable person.

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| DY Jewels offers customers many ways to keep up to date with the latest product offerings and
promotions. Below, we outline how we treat the information you provide to DY Jewels.
Refer a Friend
Using a DY Jewels form, you can also refer a friend to the DY Jewels Web site. You and your friend's names and e-mail addresses are requested
to ensure that your friend will know that you have requested that DY Jewels send them an e-mail. You and your friend's e-mail addresses will
only be used for this purpose unless permission is otherwise granted.
Opt-Out Policy
To opt out of receiving communications from DY Jewels, just select
"unsubscribe" on our subscription status page and enter
the requested information. Or you can make your request in person
by contacting a customer service associate at 213-291-8528 or by
e-mail at service@dyjewels.com.

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| If the personal information DY Jewels
has gathered from you changes or you no longer desire our service,
we will gladly correct, update, or remove any personal data you
have previously provided to us. To request a change or removal of
your personal information, send an e-mail to service@dyjewels.com
or contact one of our customer service associates at 213-291-8528.

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| DY Jewels is committed to protecting the privacy of your personal information. To protect the
information you send from your computer to our e-commerce system, this information including your credit card number, name, and address
is encrypted using Secure Sockets Layer (SSL) software. Internally, we use encryption and Web security technologies to protect the
privacy of your personal data. Only parties responsible for processing your order have access to your credit card and bank information.
DY Jewels continuously reviews its policies and practices to ensure that all customer information remains secure.

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| "Cookies" are small pieces of information that are stored by your browser on your computer hard
drive. You must have cookies enabled in order for you to be able to perform many of the general functions on the DY Jewels Web site. With
cookies enabled, the DY Jewels Web site will have the capacity to deliver you a more customized and complete shopping experience to track
visits from our affiliates and partners and to enable the use of our shopping cart. DY Jewels does not use cookies to store or collect any
personal information such as names, addresses, or payment information.
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| DY Jewels collects your IP address, which cannot be used to identify you personally, to help diagnose
problems with its server, to administer and tune the operation of its site, and to log your browser type and referring URL information. Our
servers use each IP address to anonymously track the date and duration of each session within its site. Your IP address may also be used to
help DY Jewels collect statistical data or in gathering broad usage information. Certain parts of this information may be shared with DY Jewels
partners, but your IP address will not be distributed.

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| To provide the best customer service possible, DY Jewels provides multiple methods for customers
to ask questions and provide feedback.
Customer Surveys
DY Jewels works with an independent researcher to send surveys to customers who have opted to receive communication from DY Jewels. Never
at any time will input in these surveys be tied to an identifiable person. Participation in these surveys is completely voluntary, and your
input is kept strictly confidential and used solely for the purposes of research.
Contact Us
Via the "Contact Us" link, DY Jewels allows customers to e-mail service@dyjewels.com. This provides direct contact to a DY Jewels
customer service associate, who reads each e-mail and tries to promptly answer your questions. DY Jewels may also file your comments to improve
the site and program or review and discard the information. You may also send us your comments about the DY Jewels Web site or the shopping
experience in general, as we always appreciate feedback.

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| If a third party obtains your personal information from a purchase made with DY Jewels and uses that information
to perpetrate credit card fraud, you are protected. Under the Fair Credit Billing Act, your bank may hold you liable for up to $50 of fraudulent
charges. If your bank holds you liable for any portion of the $50, DY Jewels will cover up to the entire $50.*

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| The only time DY Jewels will disclose personal information is when required to by law or with the good-faith
belief that such action is necessary in order to conform to the law.
If you have questions about this privacy statement,
please contact the DY Jewels customer service department at sales@dyjewels.com
or at 213-291-8528.
* DY Jewels will cover this liability if the unauthorized use resulted through no fault of yours from purchases made on our
secure server. In the event of unauthorized use of your credit card, you must notify your credit card company in accordance with its reporting
rules and procedures.
By using the DY Jewels.com site, users agree to all terms and conditions contained within the Customer
Service, Privacy Policy and Site Security pages as well as all their sub-pages. This
includes all content contained on the following pages; shipping info, safe shopping policy, 30-day return policy, guaranteed accuracy, free
appraisals, lifetime warranty, return procedures and customer satisfaction.
Last Updated August 27, 2006. |
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