DY Jewels - Gold Chains, Bracelets, Necklaces and Fine Italian Men's Jewelry.

Did you know that a diamond trades hands on average 18 times before making their way to the consumer? And each time someone takes their cut.

The largest markup comes from the retailer. On average, retailers markup their diamonds 50-200% and gold 100-400% from wholesale costs. Why? because of their overhead is so great. These include security and theft prevention costs, property leasing expenses, sales staff salaries and much more. However, the single largest overhead expense is inventory.

Retailers must carry a little of everything to balance inventory expenses with customer needs and they usually have a 1 year turn around period before they sell their jewelry. This usually results in a very limited selection of bracelet and chain lengths, gold karat grades, limited selection in white gold and platinum and diamond qualities you wouldn't have chosen if given a choice.

DY Jewels originated as wholesalers in the trade who now sell directly to the public. We also cut and manufacture a large amount of diamonds and make many custom made gold pieces.

Why not buy from the source and get exactly what you want at the same time? Don't settle on a limited selection of jewelry that is not custom made to your requirements and pay twice as much. Shop DY Jewels for the best selection and prices for fine jewelry.