| When buying diamonds, buy what you can afford. Some say two months salary is sufficient.
Don't buy a diamond just because there is a "sale". This is most likely marketing hype and will not result in any savings.
Diamonds do not go on sale because the profit margin is much lower than regular jewelry and prices are determined more or less on market
conditions.
Don't buy into the hype of carat weight. As explained in the carat weight section, two diamonds of the same weight
could have much different diameter sizes. The last thing you want to do is buy a one carat poorly cut diamond that looks like a 3/4ct
diamond from the top. When your loved one goes to show it off, people will not be impressed with the 1 carat size because it will look
much smaller or disproportionate.
So why aren't all diamonds cut to perfect proportions? Not all rough diamonds come out of the earth in standard sizes.
A cutter likes to keep as much weight in the diamond as possible. Why "trim the fat" off the diamond when they will have to
sell it for less due to the lower weight? They would rather just leave it on, and ask for more money from an unsuspecting buyer hyped
up about carat weight. As a result, this diamond will not sparkle with the same amount of fire.
Many people have their own opinions as to what an "ideal" cut diamond is. Ideal cut diamonds are also quite
expensive. We cut all our 1/2ct or larger diamonds to certain specifications, which are good-very good as stated in GIA. GIA does not
have an "ideal" class. These specs also fall within what some people call ideal. Each individual cut specification will be
good to ideal, but it will have an overall cut of "good" to "very good." The bottom line is, we give you every specification
in writing from a megascope laser report. Does your jeweler do this?
Finally, shopping online for a diamond really is the best way to go. It is the safest, most affordable, and quickest
method to obtain a diamond. Diamonds are a commodity. If you know the specifications are accurate, then you know you are getting a good
diamond. Our return policy is clearly stated on our site and in writing on your invoice. Because you purchased your diamond with a credit
card (and not cash) you are automatically entitled to all the security benefits your card gives you. If we deviate even slightly from
our return policy, the credit card company will award any dispute in your favor. But if you go to a local jeweler and pay in cash, you
have nothing protecting you whatsoever. Let's say a local jeweler sells you a diamond, and states it is a "1.00 carat SI1/G, good
cut" diamond, it will most likely be 1.00 carat. But you find out it is a SI2/H standard cut diamond from another gemologist. Even
if the jeweler sells it to you with a certificate, it is his and the gemologist's opinion only. Legally they are not bound to back any
claim of specifications because it is only an opinion.
Our return policy clearly states that all
purchases are given a 30-day refund no questions asked (less
custom work and shipping). And if our megascope or gemologist
reports are not accurate as described by ANY independent graduate
gemologist then we will refund 100% of your funds plus give
you $50 for your trouble and shipping. That's how confident
we are about our diamond quality and accuracy. The megascope
does not lie. It's laser measurements are within 0.001".
So you can rest assured you will get exactly what you pay
for. It's as simple as that.
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